.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness label has onboarded Indian cricketer KL Rahul as a company ambassador and also a client in the company, it showed to ETRetail.Without making known the precise amount of risk the cricketer has taken, the company claimed it is actually a significant and also tactical investment.This partnership intends to take advantage of KL's astounding appeal, specifically amongst youth as well as exercise aficionados, to expand Boldfit's reach into untapped markets as well as demographics around India.Sharing about the label's growth programs, Pallav Bihani, founder as well as CEO of the company pointed out, "We are going all-in on expanding our activewear and also shoes groups, which are actually set to redefine the physical fitness market. These sections are our potential development engines." Currently, physical fitness as well as doing yoga devices drive most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C company achieved an income of Rs 73 crore. With important initiatives and this alliance, the label targets to reach out to an earnings of Rs 500 crore by FY26. Established in 2018, it presently serves over 1 crore consumers each year and also strives to grow this scope to 5 crore with this relationship. Also, it is enriching its source establishment infrastructure to make sure rapid delivery as well as constant product availability.Looking ahead, the D2C startup counts on a spurt in on-line website traffic, social networking sites engagement, and also greater sales throughout our main categories.
Released On Aug 1, 2024 at 10:46 PM IST.
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