.Paris ParalympicsIndian professional athletes' impressive performance at the Paris Paralympics seems to be to have gone unseen through India Inc - there are still couple of indications of brand name deals.Large firms including The puma corporation, Coca-Cola, Zydus Health, Adidas and SBI Life Insurance mentioned they are actually sustaining the Paralympians, however media managers stated overall, recommendations and also sponsors are much fewer, and also come with reduced payment contrasted to Olympic medallists." While some companies have approached our company, they are actually predominantly for limited second marketing affiliations, as well as not structured as endorsement offers," said Neerav Tomar, handling supervisor of sporting activities management business IOS Sports, which represents Paralympic javelin thrower Sumit Antil, higher jumper Nishad Kumar and also badminton gamer Nitesh Kumar. Indian Paralympians brought home a file 29 medals, consisting of 7 golds, coming from Paris, a big haul compared to 6 medals- as well as no gold -coming from the Olympics.Yet, the common charge billed by leading Paralympic athletes - which Tomar secures at 15-20 lakh for each and every affiliation - is a lot less than promotion expenses of top-performing Olympians, which range coming from 75 lakh approximately 4 crore per bargain, as ET stated earlier.That pointed out, there are actually some strong backers for para-athletes. Some Cos Maintaining SupportKarthik Balagopalan, MD of sports apparel maker The puma corporation India, pointed out the firm "has constantly possessed an inclusive approach towards onboarding company ambassadors." Paralympics gold medallist rifle shooting Avani Lekhara has actually belonged to The puma corporation's lineup of athletes because before she succeeded India's initial gold for the celebration in 2020. "We support 11 para-athletes who represented India at the Paralympic Video games 2024," Balagopalan claimed. "Sportsmens are role models, and also it is our task as the leading sporting activities brand name in India to firmly back all of them in their interest of distinction - despite grow older, sex, history or even instance." Its own rivalrous Adidas registered javelin thrower Sumit Antil and also high jumper Nishad Kumar prior to they left behind for the Paris Paralympics.Coca-Cola is a sponsor of the Paralympic Board of India, in addition to pistol shooting Rubina Francis and also discus thrower Sakshi Kasana. Its own Thums Up brand name has actually launched projects featuring both para-athletes, mainly on social media.Last month, SBI Life Insurance mentioned it partnered along with the board as a gold supporter for this year's games." We do strongly believe that if we were to build a grassroots-level sports affiliation for some of our brand names, this is actually one brand new opportunity that our company will think about in parallel to frequent events," pointed out Tarun Arora, ceo of Zydus Well-being that produces Complan health and wellness cocktail and also Glucon-D energy cocktail powder.The government claimed it is going to deliver "full support" to the para-athletes in their prep work for the 2028 Los Angeles Paralympics.
Posted On Sep 13, 2024 at 07:11 AM IST.
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